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Real Influence: How Adobe Uses Influencer Marketing

Influencer marketing can be tricky, especially for a B2B organization. Identifying people who hold sway with your target audience and winning them to your side takes research, strategy, and patience. Once you've cultivated relationships with those influencers, the real work starts: establishing goals for your outreach efforts and choosing some key performance indicators to measure. One smart way to implement influencer marketing is to tie your...

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