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What is Multi Channel Approach and How Should You Prepare a Strategy For Your Marketing Campaign?

Long gone are the days when a single radio ad would send customers rushing to a store. Instead, companies must compete with a million distractions before they can direct customers to their products. Luckily, companies also have more ways to contact customers. Often called ‘channels’ in marketing, these ways to contact customers have grown over the years. In addition to television and radio marketing, companies can now take advantage of ways to contact people online, such as email and messaging via social media. Rather than focusing...

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