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How the Internet of Things Will Disrupt Digital Marketing

The Internet of Things (IoT) is omnipresent and always-on communication, carrying out functions that both impact and reflect our physical world. For marketers, the way in which Internet connectivity has spread to include formerly-analog everyday objects presents an exciting array of new opportunities. Now that almost anything - from your watch or your pacemaker to your toaster oven or automobile - can go online, the tectonic plates are beginning to shift beneath the feet of marketers. As the IoT is essentially a...

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